Member’s Update – March 12, 2021
What’s The Biggest Mistake I Ever Made In My Business? (and how to fix it)
That’s an easy question to answer… and not an easy mistake to fix (so don’t make it).
I’d been very successful in one business for a number of years.
Because of that success, I thought I could do anything. I could replicate that success anywhere.
So I jumped into another business where I had no experience… no training… no support… no product knowledge… no existing customers… no advertising budget…
Weekly Update – November 25, 2020
A Note From Jim Simple Approach You can’t do everything all at once. Multi-tasking is a lie. You can only focus on one thing at a time. So, that means focus every day on the ONE thing that is most important that day. If it gets done early, then I’ll move on to the next…
Member’s Update – January 24, 2020
Did You Make This Huge Mistake with Your Sales Copy Too?
One of the biggest mistakes you can make is trying to sell to everyone.
When you try to sell to everyone you can’t make your sales message specific enough to move people emotionally.
You’ve heard the saying “People buy on emotion and justify on logic.”
Weekly Update – May 30, 2019
A Note From Jim Think Like a Freak Did you ever read the book “Freakonomics”? It’s one of my favorite books ever. Well there was a follow up book called, “Think Like a Freak.” I’ve read that one too. There’s a quote in the first chapter I want to share with you. “A growing body…
Ten Most Lethal Copywriting Mistakes – SCCMH Podcast 9 [podcast + transcript]
“Ten Most Lethal Copywriting Mistakes”
Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting.
A brief synopsis is the following:
1 – No headline or title (or crappy one)
2 – Features only with no benefits or meaning
3 – Don’t talk about yourself – Talk TO the customer…
3 Ad Mistakes You Must Avoid Like The Plague
If you want to run ads that make a profit, then pay very close attention to these 3 mistakes (and how to avoid them). Mistake #1: Not Testing More Than One Ad At A Time The core idea with this is most people just run one ad at a time to “see what happens”. This…