It’s Not What It Is – It’s What It Does – SCCMH [Podcast 21]

“It’s Not What It IS… It’s What It DOES!”

This is Sales Copywriting GOLD here folks.  Jim and Stew discuss a problem most of us have as entrepreneurs – actually selling our products / services incorrectly.

It’s Not What It IS… It’s What It DOES! When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT they sell. Not what your products or service actually DO for the people that buy them.

Hook and sell on emotion, easing of a problem with anything we sell. We all need to remember that people buy what you’re selling based on the desires it satisfies or the problems it solves. As Jim references in the podcast, we don’t just sell tea, a book, or a drill, we sell products that help people ease their pain, solve their problems, or help them reach their goals and dreams.  Never forget that…

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Case Study vs Testimonials – What is the Difference? How to Use Them? – SCCMH Podcast 20 [podcast]

“Case Study vs Testimonials – What is the Difference? How to Use Them?”

Jim Edwards and Stew Smith discuss the differences and all the ways to use both case studies and testimonials.

BONUS – Jim walks us all through the Case Study and Testimonial Funnel Script Wizard to build an interview for satisfied customers and build a killer segment for your testimonial page.

You can find out more about Funnel Scripts…

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Polishing Your Salescopy for Max Sales – SCCMH Podcast 19 [podcast]

“Polishing Your Sales Copy for Max Sales”

Take sales copy from 90% to 95-100% and perfect for you and your business. 
 
Start with the Title and Headlines – make sure you have hook to help get eyes on you.   Have a hook to build curiosity that resonates with your target audience. 

Does your sales copy – discuss a problem and how to fix it?
 
Test a few changes to your headlines / titles and see which one works best in an article, product, or service…..

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Walk Thru – What Wizard is Right For Me? SCCMH Podcast 18 [podcast]

“Walk Thru – What Wizard is Right For Me?”

Jim Edwards and Stew Smith take on a question from one of the members of the Sales Copywriting and Content Marketing Hacks Closed Facebook page and answer the question by demonstrating a new software wizard that is available with the PREMIUM program at The Jim Edwards Method….

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Headline Wizard Demo and Question Answered – SCCMH Podcast 17 [podcast]

“Headline Wizard Demo and Question Answered”

Jim Edwards and Stew Smith take on a question from one of the members of the Sales Copywriting and Content Marketing Hacks Closed Facebook page and answer the question by demonstrating a new software wizard that is available with the PREMIUM program at The Jim Edwards Method….

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Adding Sales Copy to your Content Without Being Obnoxious – SCCMH Podcast 16 [podcast]

“Adding Sales Copy to your Content Without Being Obnoxious”

Jim Edwards (http://www.thejimedwardsmethod.com) and Stew Smith discuss the subtle ways to introduce sales copy into content created for your readers or viewers that can be done by article / blog post or by quick FB Live video as well. 

Some of the information featured in this podcast:

– Talk / write about a benefit, meaning, or education to the content
– Show them WHAT to do but sell them on HOW to do it…

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Content Creation / Sales Copy – Keeping Momentum – SCCMH Podcast 15 [podcast]

“Content Creation/Sales Copy – Keeping Momentum”

Jim Edwards and Stew Smith discuss keeping the momentum when life gets in the way of business updates. Here is a top ten list we created and NOW asking the listeners to come up with the 6-10 methods for ways to keep the momentum either with content creation or sales copy updates….

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Content Creation by Answering Questions- SCCMH Podcast 14 [podcast]

“Content Creation by Answering Questions”

You owe it to yourself to answer frequently asked questions with an article or video to better explain or answer common issues people are having. This will be an easy answer for future similar questions, but will be a great one on one commercial for you and your products / services. …

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Content Creation with List Articles – SCCMH Podcast 13 [podcast + transcript]

“Testimonials: What to do when you have no testimonials – Why You Need Them”

Jim and Stew discuss the simplicity of making and reading list articles.  Whether it is a top ten list, three ways to avoid issues, or a 5 step program, lists within an article, blog post, video and even memes work well for all types of content for your readers / customers.

Helpful Tips: …

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The One Time Offer – Do Them! – SCCMH Podcast 11 [podcast + transcript]

“The One Time Offer – Do Them!”

Jim and Stew discuss the importance of adding a One Time Offer to your sales page.  Also discussed is the differences of the One Time Offer, Order Bump, Cross Sell, and Back End Offer – Jim shares how you can do them all with a video or sales copy text.

Tips on the One Time Offer…

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