Weekly Update – February 12, 2020
A Note From Jim Which Is Better, Testimonials or Case Studies? People often confuse testimonials with case studies. A testimonial is where somebody says they got a specific result with your product or service, or they give their opinion about your product or service based on their experience with it. A case study is the…
Weekly Update – February 5, 2020
A Note From Jim Reinventing Yourself: 3 Insights Every Entrepreneur Needs If you want to experience a change in your life so you can reach your goals and deepest desires, I’ve got a few insights for you that I hope will help you on your journey. Insight #1 – Change Is Scary for People Who…
Weekly Update – January 29, 2020
A Note From Jim Why Should Your Buyer Believe You? You’re selling something important, right? You can change the world, right? You sell quality, reliability, and service, right? So what! Why should your buyer believe you? Answer: they shouldn’t. There is absolutely no reason why anybody should believe you… it’s up to you to PROVE…
Weekly Update – January 22, 2020
A Note From Jim How to Cash-In with Changes In the Marketplace Let me tell you a quick story about when I was getting started as a mortgage broker back in the early 90s. Nobody gave me a chance of making it in a very tough business. In fact, I had to apply to 7…
Weekly Update – January 15, 2020
A Note From Jim The Truth About How to Make A LOT More Sales… No Matter What You Sell The Big Takeaway Here Is: There’s No Prize For 2nd Place in Sales Copy People just throw something out there and hope for the best. They treat sales copy like something you just have to “get…
Weekly Update – January 8, 2020
A Note from Jim It’s Time To Refocus This is a time of year when people think about “starting over” or “making a fresh start.” I don’t necessarily agree with that. To me that says everything you’ve been doing isn’t valid or was a mistake. Hey, maybe it’s just me… Maybe a better way to look…
Weekly Update – December 18, 2019
A Note from Jim Pick A Date, Make A Public Commitment, and DO IT! Nothing works like the power of a deadline…. unless you let yourself off the hook. How many times have you set a deadline, the deadline passes, and the task is still not done? If you’re like me, more times than you’d…
People want what they can’t have… including bagels! [video]
Well, it’s just human nature to want what you can’t have. Now, you just need to work that into your sales copy to use it to your advantage… Join OFA Copy Hacks before it closes: www.ofacopyhacks.com PS – Have you heard of my amazing FREE Facebook group if you want to write better copy and…