Weekly Update – July 25, 2019
A Note From Jim What’s Your Story? One of the most powerful things you can use to differentiate yourself in the marketplace is your story. * How did you get started? * What challenges have you faced? * What mistakes have you made (and fixed)? * What roadblocks have you blown through? You have an…
Today’s Word is “Cogitation”
Cogitation. There’s a word you don’t hear much anymore. Here’s the definition. Cogitate: Think deeply about something; meditate or reflect. “He stroked his beard and retired to cogitate” People used to think things through. People used to sit down and think about the ramifications of a certain course of action, line of thinking, or strategy.…
When Facebook Ads ARE NOT The Solution – Know Your Market – SCCMH [Podcast 31]
“When Facebook Ads ARE NOT The Solution – Know Your Market”
Jim Edwards and Stew Smith discuss a question from a medical professional about marketing his concierge service. There are some things that we should realize that social media cold traffic may not be the best bang for your buck with advertising. Check out this interesting discussion concerning building a new service for your business…
What is the Epiphany Bridge and How Do I Use It? – SCCMH [Podcast 30]
“What is the Epiphany Bridge and How Do I Use It?”
Jim Edwards discusses the Epiphany Bridge and how to use it. Understand we all have several epiphanies throughout the journey of our lives. How long should an epiphany bridge be and how often should we use them?
Learn why the epiphany bridge is a useful tool for all business owners in their marketing salescopy…
Weekly Update – July 18, 2019
A Note From Jim All Aboard For More Sales, Profit, and FUN! I had a great conversation the other day with a business partner of mine about making more sales. He put it very well when he said “If you’re an author who is great at writing books, but you suck at selling them… Are…
Jim Demonstrates Salescopy Algebra II – SCCMH [Podcast 29]
“Jim Demonstrates Salescopy Algebra II”
The irresistible offer factor formula:
PP / P factor = IOF (Irresistible Offer)
Payoff and Promise divided by Pain Factor = Irresistible Offer…
Sales Copy Algebra – Useful Formulas – SCCMH [Podcast 28]
“Sales Copy Algebra – Useful Formulas”
Jim creates Salescopy Algebra and explains useful formulas for building successful salescopy.
Formula #1: -P x -A +S = $ales!
Formula #2: D + (B x B x B) + S = $ales
Watch the short video to see what this means!…
Dissecting past failure and success… Which is more important? [video]
Over the weekend I was looking back at something I did in 2004, actually a sales letter. This was a very important sales letter because it was a sales letter that I wrote for a product that ended up making me enough money to pay off my house. It has been nearly 15 years since…
Interview with Marshall Wayne from The Agency Declassified – SCCMH [Podcast 27]
“Interview with Marshall Wayne from The Agency Declassified”
Jim and Stew interview advertising and branding wizard Marshall Wayne of the The Agency Declassified – http://theagencydeclassified.com
We all discuss branding, advertising, social media, and the journey of creating a campaign that helps build the brand of clients…..
What’s your next step? THIS step! [video]
People get all freaked out about what the next step is… Doesn’t matter what they’re doing, people get this wrong! Want to know what your next step is in any project? This step! Join us on Facebook • Instagram • Twitter • LinkedIn • Medium