5 Biggest Mistakes People Make With Lead Magnets

Quality, not quantity, make a great lead magnet.

If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants.

Focus on a single, HUGE promise that’s important to your target audience.

If you structure your lead magnet wrong, it’ll blow up in your face and cost you a lot of time, money, and credibility.

So, if you want to know how to get a LOT more leads…

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The Power Of A Great Idea To Stand The Test Of Time (or – How You Can Cash In For Years!)

If you want to create a product that stands the test of time, it must appeal to a fundamental need that simply won’t go away.

A lot of different ideas come and go. I remember 20 years ago, there was a thing called “Blog and ping.” It was a hack / exploit to actually get pages indexed in Google by creating a fake blog, and then using a piece of software to ping Google about a new page on your blog. It was way to get low value pages into Google as an attempt to exploit their algorithms.
This was back when people were…

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Do You Make These Mistakes With Webinars? (And KILL Your Sales In The Process)

Mistake #1: Go Too Long
Everybody’s time is at a premium these days.
Nobody has time to waste… especially if they don’t see a specific payoff as the webinar unfolds for them.
Shoot for an hour (including pitch) if you want to keep the maximum number of people LIVE on your webinar.

Mistake #2: Kill Them With…

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“Just Do It”

This quote is from Nike and their many ad campaigns for as long as anyone can remember.

Nike is known for their presence in the fitness and clothing marketplace, as well as their ability to stand out from many competitors who have come and gone over the last 55+ years.

Nike’s big breakthrough came in the mid-1980s when they signed Michael Jordan to an epic shoe deal that created a sneaker dynasty.

The big idea here with this quote is, despite all the excuses we can come up with, in the end we need to dive in and just do it… especially when it comes to getting our own book done.

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The Ultimate “Invitation” Formula That Calls Your Ideal Customers To Action Like Magic!

Who would like the ultimate little formula for a call to action that works anywhere? 

Here you go…

Let’s say I’m doing a little 5-10 minute presentation on “10 Reasons Why Everybody Should Have A Book If You Want A Bigger List”. 

I go through the 10 things real quick, then at the end I say, “Oh, before I forget, if you want to be able to create your own book to use as a lead magnet, or in a book funnel to develop paid customer leads, I can show you nine different ways…

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This Specific Type Of Content Built An Empire That’s Lasted Over 20 Years

What is the message of your content and how do you convey it? 

The most obvious message lives inside the moral of your content. What is the point of the article, listicle, FB live, quote card, or any other content? 

A lot of people put a whole bunch of content out there just for the sake of doing it. All that does is add to the noise. To use content effectively, you should always have a moral – a point. 

And that moral or point needs to flow very, very smoothly into your…

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Get 1,200% More Results From EVERY Piece Of Content You Create!

How would you like to do one thing one time and get a dozen different results from it?

That’s called being efficient!
That’s why we’re going to talk about 12 ways to instantly repurpose your content, any content.

“Repurposing” gets a lot of attention, but what does that actually mean? It means take a piece of content, change its form, and it has a brand-new life.

You could literally create one piece of content and use it 12 different ways…

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Will People Still Buy The Cow If The Milk Is Free?

So what about the old axiom that you need to “Give away all your BEST Information” for free because they say, “Well if they give away this much value, what else do they have? and I’ll be a paying customer for that!” Real or BS?

I got this question the other day, and it really made me think. I’m sure you’ve heard sayings like:

“Move the free line.”

“Always lead with your best stuff.”

“You get what you give.”

… and more.

I don’t believe those sayings are true anymore…

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10 Ways To Get Instant and MASSIVE Credibility With Your Ideal Customers

Being the author of a book gives you massive credibility. Why?

Because we’ve been trained since an early age that authors are literally the “authority” in a given area. (Hey, you can’t have the word authority without the word author in it!)

You can leverage that credibility a book gives you to get more leads and sales in your business… no matter what business you’re in…

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Weekly Update – June 01, 2022

A Note From Jim 5 Odd-Ball Best Sellers That Are CRUSHING IT On Amazon Right Now! There are lots of books selling in categories most people never even think about. You can get outside the “how to” world of book creation and maybe catch a whole new audience. You don’t have to limit yourself strictly…

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