Your Backstory and Why It’s So Important

Your Backstory and Why It’s So Important

What is a backstory?

A backstory is the story behind the thing you’re talking about in your sales copy or content.

A backstory can be about:

• You
• A business
• A product
• A movement
• A news story

It’s the history behind whatever you’re talking about…

 

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Shorten the gap… [video]

Do you ever feel like you’re trying to get too much done in too little time? I find that when I’m really busy I seem to be able to get more things done. One of the things that I’ve noticed is that when I’m really busy, I’m shortening the gap… The gap between getting things…

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Weekly Update – August 19, 2020

A Note From Jim When Opportunity Knocks… Don’t Rush To Open When opportunity knocks, most people think you need to throw the door open and let Opportunity walk right inside the house. Not so fast! Sometimes disaster comes disguised as opportunity… especially if you’re already knee-deep in an existing opportunity. This is where bright-shiny object syndrome can…

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Online Business Starter Kit – SCCMH [Podcast 81]

“Online Business Starter Kit – SCCMH [Podcast 81]”

Jim Edwards and Stew Smith discuss creating a series of podcasts focused on the STARTER KIT: Online Business Goals:

If your goal is to build a system to gather prospects and turn into clients / customers without having people have to visit the office and need help with creating an online coaching / communications arm of my business.

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Accountability and Adaptability in Today’s World of Self Employment – SCCMH [Podcast 80]

“Accountability and Adaptability in Today’s World of Self Employment – [SCCMH Podcast 80]”

Jim Edwards and Stew Smith discuss the difference of being responsible and accountable to yourself and your business and how you need both to see growth. But, you must also be accountable to being adaptable especially with technology and ways of creating content / salescopy.

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Different Types of Writing And Salescopy – SCCMH [Podcast 79]

“Different Types of Writing And Salescopy – SCCMH [Podcast 79]”

Jim Edwards and Stew Smith discuss the many different kinds of writing. From copywriting, web writing, and business/technical writing, etc…

What do you think the most important parts of the following types of writing are required to make for an effective piece of writing for the entrepreneur?

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Are you getting the short end of the deal? [video]

In most cases when making a deal it feels like you have to get the better end of the deal. In other words, for you to win, someone else has to lose. That’s just not the case! That’s also not the best way to look at it… Have you ever heard of the phrase “Win,…

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Can you be successful and still be a failure? [video]

Over the years I’ve noticed that success can be measured in many different ways. What I would define as success may not be remotely successful in your opinion. What is it in your mind that defines success? Is it money, love, fame, admiration or even respect? In my opinion it’s all things in balance… What…

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Weekly Update – August 12, 2020

A Note From Jim Does it pay off to ‘pay it forward’ in an online business?  I had an interesting experience last week. I had two people ask me for copywriting help… both of whom had an “emergency” on their hands. One is a business partner. One is someone I did a summit with and…

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Integrate or Eliminate

Integrate or Eliminate

What does that mean?

This idea of ‘integrate or eliminate’ came to me during a conference I attend every year.

I was sitting there, listening, paying attention…and a huge thought crossed my mind.

Usually, I have plenty of things going on, and every year I set out these grand goals, yet it seems like I struggle (and fail) to get it all done… 

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