Why The Hook For Your Story Is More Important Than The Story Itself

What is a story hook? 

The story hook is the big idea behind the story. Specifically, it’s the big idea that pulls people into the story. 

If I said to you, “Hey, let me tell you a quick story about how I changed my website from 40 pages to one page, and sales went up 250% overnight. That increase was enough to cover a house payment, two car payments, and the electric bill.”

That’s a hook… it’s a little long, but it’s a hook…

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Weekly Update – February 22, 2022

Jim’s Golden Nuggets Seven Hooks To Make Your Sales Stories Unforgettable Here are seven of the best ways to make your sales story instantly capture people’s minds and get them to hang on your every word. A Moment That Changed Your Life The first one is basically to talk about a moment that changed your…

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The Hook Is MORE Important Than The Story [video]

Why The Hook For Your Story Is More Important Than The Story Itself The “story hook” is the big idea behind the story that pulls people into the story. A really good story hook comes from extremes; emotional highs and lows which provide contrast. Want to build up a rabid fanbase of hungry customers? This…

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6 Critical Questions To Capture and Record Amazing, Money-Making Case Studies! [video]

Now I want you to envision asking somebody these questions as you literally just hold up your phone and have them speak directly into the camera. This is all you need to get amazing testimonials with your phone or through Zoom.  Now, here’s the cool thing. Asking these questions in this order automatically creates a…

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The Holy Grail Of Proof = Case Studies

The Holy Grail Of Proof = Case Studies

Case studies – Your #1 Way To Prove That What You Sell Works!

What is a case study? When some people hear the word case study, they probably think of a testimonial… but a case study is not a testimonial.

A testimonial is when somebody says good things about you or good things about your product. A case study is the customer’s journey with your product…

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Make More Sales with Better Proof [video]

Three Types Of Testimonials That Can Skyrocket Your Sales Overnight A testimonial is where people endorse your product or service. There are three types of testimonials you can use to help make more sales. Testimonials are amazing because they’re proof that other people have gotten results with your product.  If you want to learn more…

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Weekly Update – February 16, 2022

Jim’s Golden Nuggets Three Types of Testimonials That Can Skyrocket Your Sales Overnight We’ve talked before about the fact that a testimonial is different from a case study. A case study is a story of how people got results with your product or service. A testimonial is people saying something is amazing and others should…

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Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]

“Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]”

Jim Edwards and Stew Smith discuss what it takes to become an expert in your market. Are you perceived as the expert by future customers / current customers? Why? Experience? Education? Coaching / Teaching Ability? See what makes YOU the expert in your field…

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These Make Sales Skyrocket [video]

Case studies – Your #1 Way To Prove That What You Sell Works! What is a case study? It’s the story of how a customer experiences your product or service. Case studies are just as important as testimonials on a sales page, but what you may not know is that they’re even MORE valuable than…

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CARVER Method for Business – SCCMH [Podcast 148]

“CARVER Method for Business – SCCMH [Podcast 148]”

Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well.

CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business…

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