Make The “Summer Swoon” Work For You!

For the last 20 years I’ve noticed something online called the “Summer Swoon.” Sellers typically notice that sales drop a bit… engagement drops… and people seem to want to wait to take action until the kids go back to school. It’s not because people are lazy. Think about what are people doing in the summer.…

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Feedback

Most people don’t pay attention to, ignore, or are blissfully ignorant of feedback in their lives. People don’t read the feedback from webinars, or blog posts, or their help desk, or social media. Yet that feedback often holds the key to pulling success from the jaws of failure. Example. I did a webinar with Greg…

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I wrote a book and it didn’t sell

I think writing and publishing your own book is a great goal… here’s the response to the “I didn’t make any money with it.” That’s not unusual. Very few people actually make much money on just book sales (unless they already have an audience)… you make money BECAUSE you have a book. The book is…

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Weekly Update – August 8th, 2018

A Note From Jim It seems inevitable. Late July and August sales always seem to drop off online…and have since 1997. Then, in September, things “pick back up again” — or at least we hope they do. Now, there are exceptions to every rule. Lord knows, I’ve had some of my most important months in…

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Weekly Update – August 1st, 2018

A Note From Jim If In Doubt – Go For A Shorter Version When writing sales copy, default to the “less is more” model. When recording a video sales letter, try the shorter one first. When publishing a free report or other lead magnets, go for the 5 pager over the 50 pager if at…

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Nobody Cares About YOU In Your Sales Copy

There’s something you should know.  Nobody cares about you. And what I mean by that is nobody cares about you in your sales copy. Think about when you’re buying something, do you really care about the person you’re buying from? Honestly? 99% of the time the answer is, no. You don’t care about the person…

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Weekly Update – July 18th, 2018

A Note From Jim Here’s something to think about. It used to be that email was everything in marketing. Now, not nearly as much. Yes, email still matters… and yes, people still read it. But, the big difference now is that people read email only from people they have a relationship with. In other words,…

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Fake It ‘Til You Make It… Worst Advice Ever!

I’m sure you’ve heard this advice before “fake it ’til you make it.” That’s the typical advice people give you when you’re first starting out in something, especially if you want to find success. They tell you to fake it ’til you make it. Here’s why that rates as the worst advice you could ever…

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Weekly Update – July 11th, 2018

A Note From Jim Despite what many would have you believe the source of your success is NOT outside of you… it’s inside! (Ever heard the phrase “It’s an inside job!”?) Looking for success outside of you gives away control to others. If you want to find success, look within and you’ll be amazed at…

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The Funnel Copy Secret Hiding In Plain Sight

Do you want to write funnel sales copy that converts fast? Do you want to know the #1 headline formula that works with the vast majority of traffic? Have you experienced failure with writing sales copy in the past and now you’re scared your copy will fall flat on its face? Well, here’s some good…

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