When Facebook Ads ARE NOT The Solution – Know Your Market – SCCMH [Podcast 31]

“When Facebook Ads ARE NOT The Solution – Know Your Market”

Jim Edwards and Stew Smith discuss a question from a medical professional about marketing his concierge service.  There are some things that we should realize that social media cold traffic may not be the best bang for your buck with advertising.  Check out this interesting discussion concerning building a new service for your business…

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What is the Epiphany Bridge and How Do I Use It? – SCCMH [Podcast 30]

“What is the Epiphany Bridge and How Do I Use It?”

Jim Edwards discusses the Epiphany Bridge and how to use it. Understand we all have several epiphanies throughout the journey of our lives. How long should an epiphany bridge be and how often should we use them?

Learn why the epiphany bridge is a useful tool for all business owners in their marketing salescopy…

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Weekly Update – July 18, 2019

A Note From Jim All Aboard For More Sales, Profit, and FUN! I had a great conversation the other day with a business partner of mine about making more sales. He put it very well when he said “If you’re an author who is great at writing books, but you suck at selling them… Are…

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Jim Demonstrates Salescopy Algebra II – SCCMH [Podcast 29]

“Jim Demonstrates Salescopy Algebra II”

The irresistible offer factor formula:

PP / P factor = IOF (Irresistible Offer)

Payoff and Promise divided by Pain Factor = Irresistible Offer…

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How To Uncover The Secret “Emotional” Ingredient In Your Product That Makes People Buy

Here’s why you want to find emotional meaning in your product or service: it’s what ultimately gets people to buy. If you can make people emotional, that changes their state. If you can change their state, you can get them to make a purchase. So, the first step in selling more is to find the…

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Sales Copy Algebra – Useful Formulas – SCCMH [Podcast 28]

“Sales Copy Algebra – Useful Formulas”

Jim creates Salescopy Algebra and explains useful formulas for building successful salescopy.

Formula #1: -P x -A +S = $ales!

Formula #2: D + (B x B x B) + S = $ales

Watch the short video to see what this means!…

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Dissecting past failure and success… Which is more important? [video]

Over the weekend I was looking back at something I did in 2004, actually a sales letter. This was a very important sales letter because it was a sales letter that I wrote for a product that ended up making me enough money to pay off my house. It has been nearly 15 years since…

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Interview with Marshall Wayne from The Agency Declassified – SCCMH [Podcast 27]

“Interview with Marshall Wayne from The Agency Declassified”

Jim and Stew interview advertising and branding wizard Marshall Wayne of the The Agency Declassified – http://theagencydeclassified.com

We all discuss branding, advertising, social media, and the journey of creating a campaign that helps build the brand of clients…..

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What’s your next step? THIS step! [video]

People get all freaked out about what the next step is… Doesn’t matter what they’re doing, people get this wrong! Want to know what your next step is in any project? This step! Join us on Facebook • Instagram • Twitter • LinkedIn • Medium

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Weekly Update – July 3, 2019

A [Special] Note From Jim “Declare Your Independence Day” With July 4th upon us (Independence Day in the USA) I’m reflecting back on my own “independence” day in June of 2001. Let me tell you a quick story… It’s a story about the time I got fired over my cell phone on my way home…

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