Going LIVE or Recorded Video – Which is Better? Why? – SCCMH [Podcast 164]

Jim Edwards and Stew Smith discuss different video content types from gifs, video memes, live Q&A, and pre-recorded content. In this episode they also discuss which options are getting the best response / views on their various platforms, as well as which options they have found are best for building a social media platform…

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Weekly Update – July 20, 2022

A Note From Jim If You Want To Crush It With Your Next Webinar, Don’t Miss Any Of These 8 Real-World Tips 1. Keep It Under 1 Hour Statistics show that you have a MASSIVE drop off at the 60-minute mark… people either get bored, or they must move on to the next item on…

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Weekly Update – July 13, 2022

A Note From Jim 10 Ways To Use A SINGLE Webinar To Build Your Business Webinars are about so much more than just pitching. In fact, I like to think of them as the “Swiss Army Knife” of content creation. If you think webinars are only for selling, you’re putting yourself at a huge disadvantage.…

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“Just Do It”

This quote is from Nike and their many ad campaigns for as long as anyone can remember.

Nike is known for their presence in the fitness and clothing marketplace, as well as their ability to stand out from many competitors who have come and gone over the last 55+ years.

Nike’s big breakthrough came in the mid-1980s when they signed Michael Jordan to an epic shoe deal that created a sneaker dynasty.

The big idea here with this quote is, despite all the excuses we can come up with, in the end we need to dive in and just do it… especially when it comes to getting our own book done.

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This Specific Type Of Content Built An Empire That’s Lasted Over 20 Years

What is the message of your content and how do you convey it? 

The most obvious message lives inside the moral of your content. What is the point of the article, listicle, FB live, quote card, or any other content? 

A lot of people put a whole bunch of content out there just for the sake of doing it. All that does is add to the noise. To use content effectively, you should always have a moral – a point. 

And that moral or point needs to flow very, very smoothly into your…

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Weekly Update – June 22, 2022

A Note From Jim Worried About Being Judged For The Quality Of Your Content?… Do This Instead! Most people believe that creating content to build your tribe is really hard and takes a long time. But actually, nothing could be further from the truth.  Here’s what I mean… People believe this because they are conditioned…

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Get 1,200% More Results From EVERY Piece Of Content You Create!

How would you like to do one thing one time and get a dozen different results from it?

That’s called being efficient!
That’s why we’re going to talk about 12 ways to instantly repurpose your content, any content.

“Repurposing” gets a lot of attention, but what does that actually mean? It means take a piece of content, change its form, and it has a brand-new life.

You could literally create one piece of content and use it 12 different ways…

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Weekly Update – June 15, 2022

A Note From Jim Make What You Sell A Necessity… NOT An Optional Luxury What’s going on in the world right now that we can compare to the 1970s?  Inflation and interest rates are going up. People’s credit and ability to borrow money is going down. It’s here, but it doesn’t hurt bad enough –…

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Weekly Update – June 08, 2022

A Note From Jim If You Fail To Plan Your Content… Your Results Will Suck! The Word Of The Day Is “Planning” When most people hear the word planning, they think of “planning ahead.” When others hear the word planning, they often think of planning a vacation or a trip. (Though more than a few…

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10 Ways To Get Instant and MASSIVE Credibility With Your Ideal Customers

Being the author of a book gives you massive credibility. Why?

Because we’ve been trained since an early age that authors are literally the “authority” in a given area. (Hey, you can’t have the word authority without the word author in it!)

You can leverage that credibility a book gives you to get more leads and sales in your business… no matter what business you’re in…

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