One of the most successful entrepreneurs in the world said…
“The way to get started is to quit talking and begin doing.” -Walt Disney This is a quote from one of Walt Disney’s many speeches. You know Walt as the creator of Mickey Mouse, Donald Duck, Goofy and other beloved characters. But did you know that Walt Disney was one of the most successful entrepreneurs…
The Sneaky Sales “Tie Down” of Feature – Benefit – Meaning
When I was in the furniture business, I learned from a real old school salesman named Buck Daniels. I actually dedicated my book to him along with my mom, my dad, my wife, and Russell Brunson.
Buck taught me a selling concept called “tie downs.” Tie downs are basically where, when you’re talking to somebody, as soon as whatever it is you’re selling meets one of their requirements, you tie them down to that feature.
Example: “So we can agree that this…
The Greatest Story of All Time in 60 Seconds Flat [video]
The hero’s journey follows a basic arc you can use to create an incredible storyline that motivates and persuades quickly. Use this framework to create your own amazing stories to help you sell more, convert more, get more clicks, profits, and make your sales copy more interesting. Would you like to get better at telling…
The #1 Story To Tell To Make More Sales
The #1 Story To Tell To Make More Sales
I started selling my first book online back in 1997. I struggled for years. In fact, I struggled for four years trying to sell my book. Then I went to a seminar and I listened to somebody who said, “You need to tell a story on your sales letter.” Actually, first, he taught what a sales letter was, then he said you need to tell a story on your sales letter.
Now, I don’t know about you. But if somebody says, “Hey, tell a story.” It’s kind of hard to figure out which story to tell…
This Word Made Me Millions: Stories [video]
Word of the day: Stories Stories are the most powerful tool for amazing sales copy and content ever created. A great story sells without selling, and the single most valuable thing you can do to make more sales is get better at telling stories. Start telling stories about your products, your customers, and your experiences.…
Weekly Update – February 9, 2022
Jim’s Golden Nuggets 1. The Hero’s Journey In 60 Seconds The hero’s journey follows a basic arc you can use to create an incredible storyline that motivates and persuades quickly and easily. Your main character starts out on the left. Nothing’s too good. Nothing’s too bad. But then he makes a decision or something happens…
The #1 Sales Story You Can Tell To Sell Anything! [video]
The #1 best story that you can tell to immediately increase sales is your “origin” story. That story answers a whole bunch of questions really, really fast. It’s the number one type of story you need to learn how to tell. Before I forget, if you’re wondering “How can I make more sales more consistently?”,…
Opportunity Often Disguises Itself As This!
Opportunity often comes disguised as something negative!
It looks like:
- a problem;
- a pain;
- more work;
- something that’s bothering you;
- other people bothering you;
- an “issue” you just don’t have time for right now.
Weekly Update – December 8, 2021
A Note From Jim Do You Have The “Courage” To Be Vulnerable? When some people see the word “courage” they think of the courage to face your fears. When speakers and trainers hear the word courage they frequently think of the courage to get up on stage. (And many or those folks also think of…
Pipelines, Backups, Leadership… and Toilet Paper
Pipelines, Backups, Leadership… and Toilet Paper
It’s all over the news – the Colonial Pipeline has been taken down by a cyber attack.
The East Coast of the USA is in a major gas crunch approaching crisis level shortages – despite what the gov’t may say to the contrary.
By the way, I do not care about your politics (really, I don’t, so please don’t ever share). This is a SCARY event for everyone – everywhere in the world!
Why?…