Getting “It ALL” Done!
One thing I’ve realized over the years (okay, and over the last week too) is that you’ll NEVER get it “ALL” done 🙂 Whatever “it” is… you’ll never be done (until, of course, you die… then you have official permission to never worry about your unfinished To-Do list ever again) 🙂 The best thing you…
Make The “Summer Swoon” Work For You!
For the last 20 years I’ve noticed something online called the “Summer Swoon.” Sellers typically notice that sales drop a bit… engagement drops… and people seem to want to wait to take action until the kids go back to school. It’s not because people are lazy. Think about what are people doing in the summer.…
Feedback
Most people don’t pay attention to, ignore, or are blissfully ignorant of feedback in their lives. People don’t read the feedback from webinars, or blog posts, or their help desk, or social media. Yet that feedback often holds the key to pulling success from the jaws of failure. Example. I did a webinar with Greg…
I wrote a book and it didn’t sell
I think writing and publishing your own book is a great goal… here’s the response to the “I didn’t make any money with it.” That’s not unusual. Very few people actually make much money on just book sales (unless they already have an audience)… you make money BECAUSE you have a book. The book is…
Weekly Update – August 8th, 2018
A Note From Jim It seems inevitable. Late July and August sales always seem to drop off online…and have since 1997. Then, in September, things “pick back up again” — or at least we hope they do. Now, there are exceptions to every rule. Lord knows, I’ve had some of my most important months in…
Weekly Update – August 1st, 2018
A Note From Jim If In Doubt – Go For A Shorter Version When writing sales copy, default to the “less is more” model. When recording a video sales letter, try the shorter one first. When publishing a free report or other lead magnets, go for the 5 pager over the 50 pager if at…
Nobody Cares About YOU In Your Sales Copy
There’s something you should know. Nobody cares about you. And what I mean by that is nobody cares about you in your sales copy. Think about when you’re buying something, do you really care about the person you’re buying from? Honestly? 99% of the time the answer is, no. You don’t care about the person…
Weekly Update – June 20, 2018
A Note From Jim What is “Content Marketing”? Content marketing gets a lot of play online, especially lately. The problem is, people make it more complicated than it needs to be, mainly because we rarely recognize simple as valuable. Content marketing is simply a 2-step process where you 1. Create valuable content for people in…
Weekly Update – June 6, 2018
A Note From Jim Hit The Easy Button Whenever Possible Many of us tend to only value doing things the hard way. “If it’s too easy, it’s not valuable” or “If it’s too easy, everyone will do it, and it won’t work anymore” seems to be the mindset these days. I admit to falling into…
A Book Writing Lie Traditional Publishers Hope You Always Believe
If you’re a professional who is ready to write your own book to get more business, then pay careful attention to this lie you’ve been told. 📕📖📚 The Big Idea Behind This #1 Book Writing Lie You’ve Been Told Is: Your Book Has To Be 200-300 Pages Long To Be A Real Book ❌ The…