Member’s Update – April 2, 2021

5 Important Outsourcing Secrets You Need to Know

If you’re committed to making more money while taking more time off, then pay careful attention to this secret list.

You should outsource, but you must be smart about it, or it can hurt more than it helps…

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Member’s Update – March 26, 2021

Your Gut Feeling

Willie Nelson sings a song I listen to all the time.

It sums up some serious metaphysical truths with a peppy little melody.

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Member’s Update – March 19, 2021

People Buy On Emotion – Justify on Logic

You’ve heard that before… if not, you’ve heard it now.

People pull the trigger on any purchase, large or small, only if they get an emotionally charged reason (feeling) to do so.

You buy a sports car because it makes you FEEL young. You justify the purchase on the fact that you’ve “earned it” and you negotiated a great price.

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Less Is More

My “Lazy” Less Is More

This quote actually comes from architectural training (who knew?).

The big idea here when it comes to copywriting is most people try to sell in their ads.

This makes their ads extra long and less effective. Why?

Because the purpose of an ad is NOT to sell…

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Weekly Update – August 12, 2020

A Note From Jim Does it pay off to ‘pay it forward’ in an online business?  I had an interesting experience last week. I had two people ask me for copywriting help… both of whom had an “emergency” on their hands. One is a business partner. One is someone I did a summit with and…

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Titles and Headlines Wizard Walk Through – SCCMH [Podcast 75]

“Titles and Headlines Wizard Walk Through – SCCMH [Podcast 75]”

Jim Edwards and Stew Smith discuss a question from the Facebook Group: The Salescopy and Content Marketing Hacks Closed Group – concerning making headlines for an advertisement / content that get your attention better. Remember it is not what it IS, it is what it DOES. Here is the question we answer and walk through two wizards to get more ideas for working headlines.

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5 Ways You Can Grab Attention in Your Sales Copy, Live Videos, And More!

5 Ways You Can Grab Attention in Your Sales Copy, Live Videos, And More!

How do you grab your audience’s attention without being “over the top?”

I get asked this question a lot and with good reason! It’s because people have to pay attention to you before they pay you with money.

Here are a few of my best tips for getting someone’s attention… 

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Weekly Update – July 1, 2020

A Note From Jim 3 Ways To Make Your Email Copy Irresistible Have a great subject line that induces curiosity. Write like you’re emailing a friend. Remember that 99 times out of 100, your purpose is to get the click, NOT to sell the offer. So, let’s unpack this list real fast. First, if you…

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A profitable NON-SEXY topic…

A profitable NON-SEXY topic…

And that topic is…

Editing and polishing headlines. (See, I told you it wasn’t sexy.)

BUT! It’s probably one of the most profitable things you can ever do.

Usually, there are two BIG reasons why your headlines aren’t working.

You’re too wordy.
You talk about what your product or service…

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The Power of Headlines (Foul Play Suspected) – SCCMH [Podcast 47]

“The Power of Headlines (Foul Play Suspected)”

Jim and Stew Smith discuss
the importance of headlines with an amazing sub-conscious prop that Jim created
to grab your attention by “not” grabbing your attention. …

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