Building and Delivering a Webinar That Sells – SCCMH [Podcast 170]
Jim Edwards and Stew Smith discuss finding some easy and create ways to create your webinar, how to deliver it, and how to make sales.
Finding Your Ideal Customer (Avatar Wizard) – SCCMH [Podcast 169]
Finding Your Ideal Customer
Jim Edwards and Stew Smith discuss finding your best customer, walk through the Avatar Wizard, and create ways to inform them of your business offers.
What is the Best Wizard or Script to Help with Business / Writing? – SCCMH [Podcast 168]
Jim Edwards and Stew Smith discuss the Best WIzard / Scripts for _______________? Jim answers a round robin of questions with the focus on finding the right wizard for you and your task.
Best wizard for; Bullets, sales letter, VSL, facebook ad, product reviews, testimonials, content marketing…
5 Biggest Mistakes People Make With Lead Magnets
Quality, not quantity, make a great lead magnet.
If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants.
Focus on a single, HUGE promise that’s important to your target audience.
If you structure your lead magnet wrong, it’ll blow up in your face and cost you a lot of time, money, and credibility.
So, if you want to know how to get a LOT more leads…
How To Eat Your Elephant
You’ve heard the old saying “How do you eat an elephant? One bite at a time!”
It’s a trite phrase, but it does create an interesting visual for taking on a seemingly HUGE task.
Unfortunately, when you start cutting at that elephant’s snout with your steak knife, you have very little chance of making it all the way to his tail (especially if he’s objecting to you hacking away at his snout with that steak knife!)
I think one of the biggest reasons people don’t finish BIG tasks (elephants) is…
“Just Do It”
This quote is from Nike and their many ad campaigns for as long as anyone can remember.
Nike is known for their presence in the fitness and clothing marketplace, as well as their ability to stand out from many competitors who have come and gone over the last 55+ years.
Nike’s big breakthrough came in the mid-1980s when they signed Michael Jordan to an epic shoe deal that created a sneaker dynasty.
The big idea here with this quote is, despite all the excuses we can come up with, in the end we need to dive in and just do it… especially when it comes to getting our own book done.
Weekly Update – July 6, 2022
A Note From Jim “Declare Your Independence Day” With July 4th behind us (Independence Day in the USA), I’m reflecting back on my own “independence” day in June of 2001. Let me tell you a quick story… It’s a story about the time I got fired over my cell phone on my way home from…
The Ultimate “Invitation” Formula That Calls Your Ideal Customers To Action Like Magic!
Who would like the ultimate little formula for a call to action that works anywhere?
Here you go…
Let’s say I’m doing a little 5-10 minute presentation on “10 Reasons Why Everybody Should Have A Book If You Want A Bigger List”.
I go through the 10 things real quick, then at the end I say, “Oh, before I forget, if you want to be able to create your own book to use as a lead magnet, or in a book funnel to develop paid customer leads, I can show you nine different ways…
This Specific Type Of Content Built An Empire That’s Lasted Over 20 Years
What is the message of your content and how do you convey it?
The most obvious message lives inside the moral of your content. What is the point of the article, listicle, FB live, quote card, or any other content?
A lot of people put a whole bunch of content out there just for the sake of doing it. All that does is add to the noise. To use content effectively, you should always have a moral – a point.
And that moral or point needs to flow very, very smoothly into your…
10 Ways To Get Instant and MASSIVE Credibility With Your Ideal Customers
Being the author of a book gives you massive credibility. Why?
Because we’ve been trained since an early age that authors are literally the “authority” in a given area. (Hey, you can’t have the word authority without the word author in it!)
You can leverage that credibility a book gives you to get more leads and sales in your business… no matter what business you’re in…