What Makes YOU the Expert – SCCMH [Podcast 110]
“What Makes YOU the Expert – SCCMH [Podcast 110]”
Sales Copywriting and Content Marketing Hacks Podcast 110 : How do you set yourself to be seen as an industry or subject matter expert?
Jim and Stew take on a Facebook Group question asking about becoming an expert in your field. What makes you the expert people want to do business with?
Storytelling and Adding Stories to Sales Copy Writing – SCCMH [Podcast 109]
“Storytelling and Adding Stories to Sales Copy Writing – SCCMH [Podcast 109]”
Jim discusses his secrets of telling stories. Stories are the key to generating more sales in your business, no matter who you are or what you sell. And if you want to take your stories to the next level, follow these three tips:
Weekly Update – April 14, 2021
A Note From Jim Who Do You Want to Be Like – Bob or Mary? Meet Bob. Bob’s coming out with a product about making videos. He heard video is hot and he wants to cash in. He’s outsourcing the product creation 100%. Bob’s never made a video on his own before. Meet Mary. Mary…
Weekly Update – April 7, 2021
A Note From Jim The Content Habit Habits can be good or bad. Junk food = bad habit Smoking = bad habit Regular exercise = good habit Talk to your wife = good habit Ignore your wife = bad habit Probably the best habit you can develop is what we call “The Content Habit”. That…
Weekly Update – March 31, 2021
A Note From Jim Scarcity VS Urgency Most people associate urgency with scarcity. Urgency is a feeling that gets people to act NOW. Scarcity is a LIMIT of some kind (limited time price, limited quantity, expiration date, etc.). Scarcity is what most people use to create urgency. Why? Because scarcity is the easiest way to…
Member’s Update – March 26, 2021
Your Gut Feeling
Willie Nelson sings a song I listen to all the time.
It sums up some serious metaphysical truths with a peppy little melody.
Avoid Roadblocks That Can Crush Your Business – SCCMH [Podcast 108]
“Avoid Roadblocks That Can Crush Your Business – SCCMH [Podcast 108]”
How Do You Handle Roadblocks In Your Business? Jim and Stew discuss how to handle roadblocks in business or life. After Jim’s Facebook jail sentence, Stew was inspired by Jim’s 24 hour turnaround answer to no longer having to rely on social media to go live with podcasts, webinars, and live videos. See Podcast 106 and 106B for more details of that process.
Facebook Jail (Again) & Burnout Recovery Tips (part 2) – SCCMH [Podcast 107]
“Facebook Jail (Again) & Burnout Recovery Tips (part 2) – SCCMH [Podcast 107]”
Jim Edwards is fresh from vacation and free from Facebook Jail only to get sent back to the Pokey again. The recidivism rate is high in the world of Facebook Live videos. Hopefully Jim can find the straight and narrow path.
Weekly Update – March 24, 2021
A Note From Jim “No man (or woman) is an island…” That’s a famous quote by the poet, John Donne, from the 17th century. It’s often used, and it means (at least to me) that you can only get so far on your own without help from others. “A fool thinks himself wise to trust…
Member’s Update – March 19, 2021
People Buy On Emotion – Justify on Logic
You’ve heard that before… if not, you’ve heard it now.
People pull the trigger on any purchase, large or small, only if they get an emotionally charged reason (feeling) to do so.
You buy a sports car because it makes you FEEL young. You justify the purchase on the fact that you’ve “earned it” and you negotiated a great price.