Building and Delivering a Webinar That Sells – SCCMH [Podcast 170]
Jim Edwards and Stew Smith discuss finding some easy and create ways to create your webinar, how to deliver it, and how to make sales.
Do You Feel Out Of Balance? You Need This!
Earlier this week I mentioned how important it is to focus on the right thing in order to make more sales and serve more people. For me, balance and focus go hand in hand. You can’t have one without the other, at least not in my experience.
If you’re off balance, you can’t focus on the right things.
I got out of balance over the last few months for different reasons.
One of the main reasons I got out of balance was that I lost…
Finding Your Ideal Customer (Avatar Wizard) – SCCMH [Podcast 169]
Finding Your Ideal Customer
Jim Edwards and Stew Smith discuss finding your best customer, walk through the Avatar Wizard, and create ways to inform them of your business offers.
Weekly Update – September 21, 2022
Jim’s Golden Nuggets 3 Tips To Becoming The #1 Expert In Your Niche If I had to start all over again in my niche, there are a number of things I would do differently to get further along the trail a lot faster. If you’re trying to establish yourself as an expert, I hope these…
The Future Of AI Content Generation
The future of AI (Artificial Intelligence) content generation is filled with potential, but also fraught with uncertainty.
There are a number of factors that suggest AI will play an increasingly prominent, if not important, role in content generation in the years to come.
One of the most important factors driving the future of AI content generation is the increasing availability of data. As more and more data is generated by individuals and organizations, AI systems will have more…
5 Biggest Mistakes People Make With Lead Magnets
Quality, not quantity, make a great lead magnet.
If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants.
Focus on a single, HUGE promise that’s important to your target audience.
If you structure your lead magnet wrong, it’ll blow up in your face and cost you a lot of time, money, and credibility.
So, if you want to know how to get a LOT more leads…
How To Eat Your Elephant
You’ve heard the old saying “How do you eat an elephant? One bite at a time!”
It’s a trite phrase, but it does create an interesting visual for taking on a seemingly HUGE task.
Unfortunately, when you start cutting at that elephant’s snout with your steak knife, you have very little chance of making it all the way to his tail (especially if he’s objecting to you hacking away at his snout with that steak knife!)
I think one of the biggest reasons people don’t finish BIG tasks (elephants) is…
The Power Of A Great Idea To Stand The Test Of Time (or – How You Can Cash In For Years!)
If you want to create a product that stands the test of time, it must appeal to a fundamental need that simply won’t go away.
A lot of different ideas come and go. I remember 20 years ago, there was a thing called “Blog and ping.” It was a hack / exploit to actually get pages indexed in Google by creating a fake blog, and then using a piece of software to ping Google about a new page on your blog. It was way to get low value pages into Google as an attempt to exploit their algorithms.
This was back when people were…
Do You Make These Mistakes With Webinars? (And KILL Your Sales In The Process)
Mistake #1: Go Too Long
Everybody’s time is at a premium these days.
Nobody has time to waste… especially if they don’t see a specific payoff as the webinar unfolds for them.
Shoot for an hour (including pitch) if you want to keep the maximum number of people LIVE on your webinar.
Mistake #2: Kill Them With…
“Just Do It”
This quote is from Nike and their many ad campaigns for as long as anyone can remember.
Nike is known for their presence in the fitness and clothing marketplace, as well as their ability to stand out from many competitors who have come and gone over the last 55+ years.
Nike’s big breakthrough came in the mid-1980s when they signed Michael Jordan to an epic shoe deal that created a sneaker dynasty.
The big idea here with this quote is, despite all the excuses we can come up with, in the end we need to dive in and just do it… especially when it comes to getting our own book done.