Sales Copywriting & Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!


CARVER Method for Business – SCCMH [Podcast 148]

“CARVER Method for Business – SCCMH [Podcast 148]”

Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well.

CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business…

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Communications is KEY! – SCCMH [Podcast 147]

“Communications is KEY! – SCCMH [Podcast 147]”

Jim and Stew discuss how communications continue to change quickly in life and in business. Communication is KEY. Have you noticed the evolution of email going from everyone excited about “You’ve got mail?” to spam filters and mass delete feature? Some in the younger generation consider email about as formal of writing as snail mail is. Snail mail, phone calls, and emails are being replaced by…

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The OODA Loop and Using It To Solve Business Problems – SCCMH [Podcast 146]

“The OODA Loop and Using It To Solve Business Problems – SCCMH [Podcast 146]”

Jim Edwards and Stew discuss the OODA Loop – Observe, Orient, Decide, and Act. No matter what situation we are in this process takes a split second (sometimes) to complete, while more difficult problems may take more than a few seconds to go from observation mode to acting on that observation. Check out how Jim and Stew discuss using this for breaking down business decisions.

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The 5 E’s of Product Launch – SCCMH [Podcast 145]

“The 5 E’s of Product Launch – SCCMH [Podcast 145]”

The Five E’s of Launching a Product. Check out the walk through by Jim Edwards as he explains the proper product launch in five easy step using the Five E’s…

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Get It Done Mindset – SCCMH [Podcast 144]

“Get It Done Mindset – SCCMH [Podcast 144]”
Jim and Stew discuss focusing on a Get It Done Mindset as we wrap up 2021 and head into 2022. Ask yourself: How bad do you really want it? Then be honest with the assessment – You may not want it bad enough IF….

You keep getting distracted by things that harm your focus.

You cannot get started because you don’t have all the things you need…

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New Things in 2022 to Consider – SCCMH [Podcast 143]

“New Things in 2022 to Consider – SCCMH [Podcast 143]”

A Year in Review and Discussing Some Foresight for 2022! Jim Edwards and Stew Smith discuss some of the opportunities taken and missed in 2021 as well as things to look for in 2022. If you are an entrepreneur you need to set your mind on tackling some of the new trends as well as never losing sight of the old school methods that will ALWAYS work for sales copy and content marketing.

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Marketing Diary – Do One Daily – SCCMH [Podcast 142]

“Marketing Diary – Do One Daily – SCCMH [Podcast 142]”

Jim and Stew discuss the importance of having an idea creation to-do checklist, but more importantly a marketing diary. Be honest with yourself and write down what you ACTUALLY did. Often the truth is somewhere in the middle of your plans and schedule and doing nothing.

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Using Quotes to Your Advantage in Content Marketing – SCCMH [Podcast 141]

“Using Quotes to Your Advantage in Content Marketing – SCCMH [Podcast 141] ”

Jim Edwards discusses many ways to use quotes for content and why it is important to use quotes from yourself, customer’s testimonials, people in the same market, and/or famous people. These quotes can make excellent content for marketing your products and services. Watch as Jim and Stew show you how.

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Brainstorming Content Marketing with Jim Edwards – SCCMH [Podcast 140]

“Brainstorming Content Marketing with Jim Edwards – SCCMH [Podcast 140] ”

Jim Edwards breaks down all the methods of creating ideas for content marketing and then applying them in multiple ways where there are literally thousands of options for repurposing the same content.

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Content Marketing Creation Ideas – SCCMH [Podcast 139]

“Content Marketing Creation Ideas – SCCMH [Podcast 139] ”

Consistency is the Key to Content Marketing. Check out literally more than 500 clever ways to reach your customer base daily with useful content, deals, and information about your offerings. Staying relevant in a huge world of social media, email and classic methods of marketing. You should have three options to go to every day. 

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